The fast growing supermarket and food processing sector in Indonesia provides local horticulture producers with new opportunities to secure a better income. However, producers face serious problems to comply with the requirements of these markets regarding volume and quality. Due to this, retailers and food processors often source with a small number of advanced domestic producers only, while a sizeable quantity of their fruits and vegetables’ is imported from neighbouring countries such as Thailand and China. This not only creates additional logistic costs but it is also a missed opportunity for Indonesian farmers to produce for these modern market segments.
To connect producers and market, such a Business Support Organization is needed. Horti Chain Centre (HCC) was established as a commercial Business Development